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Posted: Wednesday, April 26, 2017 2:58 PM

McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. We partner with payors, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. We believe in the importance of strong, vital organizations because we know that patients can only be healthy when our system is healthy.Every single McKesson employee contributes to our missionA?by joining McKesson you act as a catalyst in a chain of events that helps millions of people all over the globe. Talented, compassionate people are the future of our companyA?and of healthcare. At McKesson, youA?ll collaborate on the products and solutions that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry thatA?s vital to us all.We understand the importance of a system that works together. Your expertise, drive and passion can help us improve everything we touch, from providers to payors to pharmacies. Join our team of leaders to begin a rewarding career.Wherever you contribute here at McKesson, you will have the ability to make a real impact in the lives of others.Position can sit in San Francisco, CA, Las Colinas, TX or Alpharetta, GA. Position Description The social media manager will grow McKessonA?s followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. The manager will be the resident expert on best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. As part of the content marketing team, this position will manage listening, planning, publishing, and analytics of the active social media channels. This role will work closely with marketing teams across the enterprise to understand their requirements and desired use of digital channels to engage and build relationships with customers/prospects. It will also act as editor of McKessonA?s social channels ensuring successful and coordinated content marketing execution between all social media contributors. The social media manager is a key member of the corporate content marketing team reporting to the senior manager, inbound marketing. Key Responsibilities: Content Strategy Develop a content strategy for each active channel (Facebook, LinkedIn, Twitter, YouTube and potentially new channels). Create strategic content plans that align with channel strategy and support Corporate Marketing objectives. Write and edit content promotions for publishing on brand owned channels.Drive consistent, relevant traffic and leads from our social network presence.Explore new ways to engage and new social networks to reach our target audience.Identify and implement innovative strategies for content reuse across the organization.Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and from brand new audiences that donA?t yet know us.Use communication and leadership skills to establish and evangelize content standards that reflect the voice of McKesson.Recommend new strategies and vehicles to effectively target a changing audience landscape.Develop and continuously interpret metrics that assess the efficacy of content. Social Media / Online Community Management Develop social media channel strategies.Align online community goals and objectives with the overarching business goals of the organization.Develop strategies for engaging online followers in two:way communication. Manage regular collaboration and information sharing among social media practitioners at McKesson.Develop and maintain policies, guidelines and best practices to provide center:led municate guidelines and best practices to company stakeholders.Educate senior management and develop social media A?champio

Source: https://www.tiptopjob.com/jobs/66392890_job.asp?source=backpage


• Location: irving, North DFW

• Post ID: 50799148 northdfw
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