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Posted: Tuesday, July 25, 2017 10:17 AM

Job Title Senior Director, Marketing Operations : Connected Vehicle Services Location Texas Schedule Full:time Type of Position Regular Job Description Position Summary: SiriusXM is seeking an individual with strong leadership qualities to build, manage and lead a Marketing Operations function for its Connected Vehicle (CV) business. The Senior Director, Marketing Operations has the primary responsibility for the design, build, execution, evaluation and optimization of multi:channel direct marketing activities across the CV business unit. This individual is responsible for the flawless execution of campaigns in support of the OEM clients of the CV business unit. Duties and Responsibilities: + Design and deploy a world class campaign management process. + Work with the Analytics leaders in the development of customer attributes and models that can yield insights into subscriber behaviors and campaign performance. + Partner with Marketing team leadership to develop an overall contact strategy for the key strategic customer segments with clear business objectives and targets for each segment. + Manage the identification, evaluation, receipt and compliance of external data for the marketing database. Negotiate and monitor contractual agreements. + Execute direct marketing campaign plans that support the communication objectives of the clients and integrate with other marketing activities. + Set priorities within the group and create operational plans to address marketing strategies and objectives. + Develop and deploy a standard campaign management process, integrating supporting technologies where appropriate. + Develop and maintain a direct marketing campaign calendar. + Design, develop, test and deploy direct marketing campaigns. Work with the marketing stakeholders to execute the direct marketing campaigns. This campaign execution activity will include the following: + Provide input into the development of initial campaign briefs (Project initiation document). + Deploy campaigns in the campaign management application. + Develop list pull criteria using models or alternative variables. + Review test counts with marketing stakeholders. + Manage and audit campaign suppression. + Execute the campaign and automate where appropriate. + Deliver the communication files and associated reference data to the appropriate channel agent/system. + Build and apply the campaign and offer response rules. + Prepare, validate, evaluate, and distribute the campaign performance reports. + Evaluate and optimize effectiveness of direct marketing campaigns. + Work with the Marketing stakeholders and the Analytics team to ensure the appropriate test and control frameworks are in place to support campaign and model evaluation. + Work with the Marketing stakeholders to optimize customer and prospect contact, communications and offers. + Design, develop and execute response rules to track responses to campaigns and offers. + Manage the relationship with the IT team and Analytics team to design, develop, deploy and maintain a suite of standard campaign performance reports for tracking direct campaign and offer ROI. + Monitor and manage the relationship with channel agents (e.g. email vendor) or channel owners (e.g. internal call center) to ensure they meet service and operating level agreements. Serve as the primary relationship owner to these channel agents. + Work with channel agents and ensure that they have all the required information and data to accurately execute the communications. + Manage the movement of data to external channel vendors in an efficient and secure manner. + Manage effective communications between the Marketing Operations function and other SXM teams and partners. Supervisory Responsibilities: + Manage a team of 10 direct reports. Minimum Qualifications: + Bachelors degree in marketing, mathematics or business or equivalent relevant experience; MBA preferred. + Minimum of 7:10+ years relevant quantitative research and analysis exp

Source: https://www.tiptopjob.com/jobs/70146312_job.asp?source=backpage


• Location: North DFW

• Post ID: 60747878 northdfw
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