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Posted: Thursday, April 27, 2017 9:00 AM

Berkshire Hathaway Automotive is one of the nationA?s largest automotive groups, providing many opportunities for our family of employees. Berkshire Hathaway Automotive is currently seeking an SEM/PPC Specialist to collaborate with our team in the management of paid digital marketing campaigns for a nationwide group of automotive dealerships. The primary responsibility of the SEM specialist is to drive quality traffic to the dealership websites for the purpose of generating leads by: + Managing budgets and bids for multiple platforms including Google AdWords, Bing Ads, Yahoo Gemini, Facebook, YouTube, etc. through internal bid management tool. + Building effective Facebook / Paid Search campaigns. + Managing Remarketing/Display campaigns in Google Display Network and third party platforms. + Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting. + Providing feedback regarding landing pages and display ads. + Working with dealership representatives to implement new campaigns and to scale existing campaigns in to new areas of opportunity. + Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums. + Evaluating budget levels and provide recommendations. + Measuring and optimizing campaigns to meet internal KPIs. + Acting as one of the resident digital marketing experts. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience + BachelorA?s degree preferred, equivalent experience accepted + Minimum of 1 year managing paid digital campaigns, 2 years preferred + AdWords certification required within 45 days, current certification preferred Skills/Knowledge + Intermediate knowledge of Microsoft Excel + Basic knowledge of all other Microsoft Office programs + Comfortable using Google Analytics or similar analytics platform + Mathematically inclined + Excellent communication skills, both written and verbal Benefits + Competitive compensation + Fast paced work environment + Career growth opportunities with management potential + Medical and dental coverage available after 2 month period + Paid vacation + 401(k) after 6 month period ID: Client: Berkshire Hathaway Automotive : Marketing


• Location: North DFW

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