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Posted: Sunday, March 12, 2017 9:41 AM

Securus Technologies is a leading provider of telephone and software systems to the corrections industry. Our broad suite of products includes inmate communications services, investigative technologies, corrections/law enforcement/emergency information technology services, interactive voice response systems, and active global positioning systems (GPS) based offender monitoring devices. In the past two years we have invested 175 million in new technologies, products and patents and we are still growing and expanding.Securus and its subsidiary companies employ more than 1,000 associates who serve more than 2,600 correctional facilities and law enforcement agencies in 45 states and over 850,000 inmates nationwide. We are known in the industry for reputation, stability, services, growth, and state of the art technology. Job Purpose Responsible for managing and executing marketing campaigns and promotional strategies for B2C and B2B products including Securus Video Visitation, calling products, voicemail products, E:Messaging products and overall enrollment/subscription services. Primary marketing types include e:mail, text engagement, mobile app notification, print collateral and digital support. Own outbound dialer strategy, messaging and quantify results. Principal Accountabilities or Duties Must enhance brand image, usage and revenue through measurable means. Drive the end to end process of managing creative marketing concept, graphics design, legal and product management review and approval Own and manage Email marketing calendar : plan 3 months in advance.Primary POC for creative workflow tool; recommend and implement improvements that reduce time and complexity. Analyze market trends to determine implement best practice activity and process in email, collateral, text, digital and website marketing Assist product managers with consumer targeting and positioning to increase marketing impact on revenue, usage, subscription and opt in. Ensure compliance with legal and regulatory requirements Execute marketing messaging including written copy, print media, digital marketing content and PowerPoint presentations Execute 4 family and friend email campaigns per month. Analyze and provide campaign results for each campaign and compared to campaign objectives to determine if campaign was successful. Develop and execute marketing plans and programs, both short and long range, to ensure usage and revenue growth Increase consumers that are opted:in to receive promotional messages from Securus Increase AutoPay and TextPay subscriptions and usage Increase subscription, revenue and usage through marketing activities Support 1:2 large SVV deployments on site as requested to ensure site marketing is in place, installed and service as liaison to product management. Qualifications Required BachelorA?s degree in marketing, communications or related business discipline 1:2 yearsA? experience in marketing : working knowledge of CRM systems, such as Oracle RightNow or others1:2 yearsA? experience in email and marketing Proficient in MS Office, especially PowerPoint and Excel Preferred Previous telecom or software company marketing experience Email marketing analytics Google Analytics

Source: https://www.tiptopjob.com/jobs/64712541_job.asp?source=backpage


• Location: North DFW

• Post ID: 48795227 northdfw
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