Posted: Monday, March 13, 2017 2:42 AM
Medical CityDFW Support ServicesGENERAL SUMMARY OF DUTIES: The primary responsibility of this position is to support Medical City Physician Care practices with all marketing initiatives and reputation management. This person will be responsible for implementing HCAPS’ reputation management program, implementing and maintaining websites, coordinating HCAPS marketing, auditing online profiles, updating social media sites, managing online presence, and other duties as assigned. This person will work with the Division Strategic Communications Team to align overall marketing strategies and business objectives. DUTIES INCLUDE BUT NOT LIMITED TO:1. Support all aspects of reputation management program; this includes but is not limited to setting up practices into the reputation management system, monitoring results and creating systematic reports 2. Responsible Marketing initiatives such as direct mail, advertising, web sites, social media and media relations 3. Conduct social media updates, outreach, and monitoring on Facebook, Twitter and other social media platforms 4. Track results and provide relevant progress reporting to clients and management 5. Create tool kits and other documentation regarding reputation management 6. Support social media program execution including: the development of content, issuing creative requests, optimizing content for community engagement and more 7. Identify opportunities to activate online influencers 8. Monitor and report on secured coverage as well as competitor reach 9. Research and administer social media tools on a daily basis in support of our social media strategy 10. Monitor and evaluate social media results on a daily basis in coordination with online goals and benchmarks 11. Communication to management on project development, timelines and results 12. Work closely with Practice Managers to infuse their work with real time social context based on listening analysis 13. Keep pace with social marketing trends and tools 14. Work with Division Strategic Communications and PSG leadership to assign and evaluate media spend15. Perform other duties as required.16. Must read, understand, and adhere to all Medical City Physician Care policies and procedures.17. Practice and adhere to the Code of Conduct and Mission and Value Statement.
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• Location: North DFW
• Post ID: 47342971 northdfw