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Posted: Wednesday, May 3, 2017 12:04 PM

Job Description:/h3:
The Divisional Marketing Manager (DMM) is actively involved in the development and implementation of programs in line with the strategic goals of the Texas Division, and will work to promote, execute, monitor and measure the effectiveness of each program. Instrumental with efforts to grow our eCommerce business and assist in facilitating conversions. A strong focus on revenue growth, marketing initiatives and using technology as an asset for business. A value:added business partner who will play a vital role in helping our customers be more efficient, grow their business at a fast pace and do so at a greater return.

Essential Duties and Responsibilities:
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Develop, manage, and execute marketing plans and strategies for the division to increase awareness, brand preference, and lead generation.
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Formulate, direct, and coordinate marketing activities and policies to promote products and services.
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Become an expert in core technology platforms for the Company and be able to clearly explain the benefits to our sales force and customers.
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Assist in the development of eCommerce sales strategies, programs and plans for existing and potential business.
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Work closely with Territory Sales Managers to improve their knowledge of marketing programs and to drive eCommerce, mobile app and other Company technology adoption.
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Teach, train, support and take adequate steps to help customers take full advantage of the technology being made available to them to help build their businesses.
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Coordinate and participate in promotional activities, including trade shows, open houses, factory tours, boot camps, grand openings and dealer meetings.
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Consult with Divisional, Regional and Sales Center Managers in the development of local marketing strategies advertising plans and center merchandising.
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Build relationships with vendors and help in promotion of their products.
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Assist Product Managers on execution of specific promotions and new product launches.
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Analyze and understand industry market trends, competition, products and pricing that may impact sales efforts and communicate to management as necessary.
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Communicate, champion and track special promotions and contests.
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Other duties as assigned.
Qualifications:
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Bachelors degree in business, marketing or related field OR equivalent industry experience.
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Minimum 5 years of experience in a sales or marketing position.
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Minimum 3 years of experience in HVAC industry preferred.
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Advanced/expert knowledge of eCommerce
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Proven record of implementing marketing strategy plans.
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Intermediate to expert knowledge of Microsoft Word, Excel, Outlook, and PowerPoint.
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Strong written and verbal communication and presentation skills.
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Extensive travel required within the Texas division.
Company Description:/h3:
Gemaire is comprised of three very distinct organizations all of which are subsidiaries of Watsco, Inc., a publicly traded organization (NYSE: WSO). We are the largest independent distributor of heating, air conditioning, refrigeration equipment, parts and supplies in the world.
Gemaire has multiple service centers in 10 states, which include Florida, Georgia, North Carolina, Texas, Virginia, Southern Alabama, Western Louisiana, California, Mississippi, Nevada and Arizona.
As a member of the Gemaire Team you will enjoy competitive pay, paid time off, tuition assistance, medical, dental, vision and life insurance coverage, a 401(K) plan and more. Apply today, your future starts now

Source: https://www.tiptopjob.com/jobs/66671286_job.asp?source=backpage


• Location: North DFW

• Post ID: 51493573 northdfw
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