Posted: Sunday, April 16, 2017 2:22 AM
Director of Physician MarketingThe Director of Physician Marketing is responsible for working collaboratively with strategic communications team, physician relations representatives, physician recruiters and practice managers to plan, organize and direct all marketing activities for employed physician practices to align with the overall Medical City Healthcare rebrand and business objectives. • Managing marketing activity to grow volume for employed physicians.• Developing both long- and short-range marketing goals and objectives for physician practices. • Develop and execute integrated marketing strategies for physician practices. • Evaluating changing demographics and trends in clinic usage, service utilization, community needs, etc., and developing/adjusting strategies to meet the practice’s goals. • Preparing advertisements, practice brochures and other materials for new and existing physician offices and clinics. • Selecting and evaluating media in which advertising is placed. • Work with the HCA corporate team to support all aspects of a reputation management program • Work with local PR Directors to coordinate physician participation to support speaking engagements, community events and media opportunities.• Coordinate content and strategy to optimize physician practice websites.• Create and track annual marketing budgets for clinics.• Work collaboratively with contact center to ensure physician data is accurately displayed in the referral database.• Track results and provide relevant reporting to physicians and executive leadership • Keep pace with marketing industry trends and evaluate opportunities to implement new tactics and tools • Performing other related duties as requested.
Click here for more info: https://hca.taleo.net/careersection/0hca/jobdetail.ftl?job=09375-90213&lang=en
• Location: Coppell, North DFW
• Post ID: 49309981 northdfw