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Posted: Tuesday, July 25, 2017 3:31 PM

The purpose of this role is to improve customer experiences with the digital touchpoints of the nonprofit and increase the effectiveness at growing the organization using digital channels. The role will be instrumental in synthesizing large sets of data and communicating trends and insights back into the business to guide strategic decisions. This role will be responsible for collecting and analyzing data and developing marketing insights and optimization recommendations for digital properties and communications. Primary Responsibilities: Exhibit a high degree of pro:activeness in analyzing customer behavior using available data to influence changes on the website. Lead creation and completion of multivariate and A/B testing and post:test analysis. Lead development of senior management dashboards. Develop appropriate tagging strategy to capture the necessary KPIs and metrics and verifies accurate data collection. Build relationships and work with cross:functional teams and clients. Understand data layer implementation on new sites and pages across website properties. Qualifications/ Experience: Bachelors degree is required. A minimum of three years experience working in digital analytics experience. Strong experience with Google Analytics. GAIQ certification preferred. Experience with Google Tag Manager, able to add and modify tags within tag managers with supervision. Experience with A/B testing and related tools including Optimizely, Google Website Optimizer. Proficiency in Microsoft Office Suite, especially Excel. At TCG, were committed to you from the moment you sign up. We wont make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe its important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we dont stop there. Were also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, youll have access to thousands of online training courses and books : and of course, everything is free and available when you need it. Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position. All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

Source: https://www.tiptopjob.com/jobs/70147677_job.asp?source=backpage


• Location: North DFW

• Post ID: 60774218 northdfw
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