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Posted: Wednesday, July 26, 2017 4:04 AM

Citi Retail Services : VP, Portfolio Marketing Manager Job Description The VP : Portfolio Marketing Manager will lead the marketing strategy and program delivery across a number of portfolio relationships within the Power sports and Power Equipment Vertical as part of the Specialty Merchants group. Specialty Merchants is a division within CRS comprised of key relationships across specialty retailers, power sports, power equipment, auto and fuel businesses. The incumbent is responsible for assisting in the development of short and long:term marketing strategies specific to their managed portfolios. This individual will serve as a primary day:to:day contact with CitiA?s Partner Management teams, internal cross:functional teams, as well as the Partner to drive new accounts and usage that will generate profitable sales for Citi and the Partner. Key Responsibilities: Assist in the development of short and long:term strategic credit marketing plans to drive retail and credit sales growth for assigned Partners. Outline initial program strategy; provide marketing leadership to cross:functional teams and external agencies in order to successfully implement integrated marketing plans designed to optimize account acquisitions and drive profitable sales. Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams. Facilitate / lead strategic and tactical marketing discussions with Partners Create presentations and other documentation for both external Partner meetings as well as internal reviews. Develop and maintain portfolio marketing calendars Create and manage marketing budgets, including monthly forecast, and budget reconciliation. Collaborate with Digital team to manage online marketing activities and initiatives. Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation. Collaborate with Decision Management to monitor / analyze campaign performance effectiveness as well as portfolio analytics and trends to recommend future campaign / testing strategies. Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy:in. Identify and leverage best practices in the industry and across Citi Retail Services portfolios as well as Citi Cards. Leverage research and insights tools where appropriate to make smarter decisions. Initiate partner:focused marketing research studies and manages report outs to Partners. Share insights with Partners from mystery shopping, best practices, competitive intelligence, etc. Ensure Compliance to all Compliance and Regulatory Standards. Key Collaboration Points In order to ensure executable strategies, this position may partner with the following teams: Partner Management Marketing Operations Decision Management Finance Compliance, Legal, and Risk Product Strategy and Insights Operations and Technology (O and T) Credit Risk Chief Operating Office and PMOQualifications Business and Technical Requirements: BachelorA?s degree 5+ years of relevant marketing experience, private label / co:brand credit card experience preferred Track record of successfully managing complex marketing programs in a highly matrixed team environment Partner / client:facing experience Strong understanding of direct marketing principles Strong Attention to detail Knowledge of private label and/or co:brand credit card marketing programs and performance drivers; understanding of credit P and L Ability to analyze / interpret data and leverage that data to develop smart marketing strategies Experience leveraging multiple marketing channels to maximize ROI Strong written and verbal communication skills Good project management skills Strong Excel/PowerPoint skills Leadership Competencies Ability to successfully interact with and influence various levels within the organization, including Senior Management and external client partners Strong team


• Location: North DFW

• Post ID: 60832523 northdfw is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017